Something remarkable happened in finance over the past eighteen months, and most people missed it. While headlines chased the latest crypto drama, the largest names on Wall Street — BlackRock, JPMorgan, Goldman Sachs — were methodically building the plumbing for an entirely new financial system. The vehicle? Tokenization: the act of turning real-world assets into digital tokens on a blockchain. And if the projections hold, the scale of what is coming will dwarf anything the crypto industry has produced to date.
By late 2025, the on-chain tokenized asset market had swelled to roughly $24-36 billion in non-stablecoin value, while stablecoins — those dollar-pegged digital currencies that serve as the system’s circulatory fluid — surpassed $317 billion in market capitalization. Their annualized transfer volumes exceeded those of Visa and Mastercard combined, though that comparison deserves a healthy asterisk. Market projections for tokenized assets by 2030 range from a conservative $2 trillion to a breathtaking $30 trillion. Even the low end would represent a seismic shift in how financial markets operate.
So what changed? Three things converged at once: regulators stopped saying no, the technology matured enough for institutional-grade settlement, and the economics started making undeniable sense in specific markets. It is the kind of alignment that happens perhaps once a generation in finance.
The regulatory thaw has been dramatic. The GENIUS Act, signed into US law in July 2025 with rare bipartisan backing, gave stablecoins their first comprehensive federal framework. It mandates one-to-one reserve backing, restricts issuance to licensed entities, and — critically — declares payment stablecoins are neither securities nor commodities. Meanwhile, the SEC under Chairman Paul Atkins pivoted from enforcement-first hostility to active facilitation through “Project Crypto,” a taxonomy-and-exemption framework that could reshape how digital assets are regulated for a generation. Across the Atlantic, the EU’s MiCA regulation created passport-able licensing across 27 member states, and Singapore, Hong Kong, and the UAE each rolled out their own frameworks. A global pattern crystallized with striking consistency: full reserve backing, licensed issuers, and guaranteed redemption rights for holders.
The institutional response has been swift and concrete. BlackRock’s BUIDL fund — a tokenized money market product — peaked near $2.9 billion in assets. JPMorgan seeded its own tokenized fund with $100 million and opened it to qualified investors. Goldman Sachs and BNY partnered on tokenized money market fund subscriptions. Perhaps most tellingly, in December 2025, the DTCC — the very backbone of US securities settlement — authorized the tokenization of DTC-custodied Treasury securities. That last move may prove the most consequential. It placed tokenization inside the existing market infrastructure rather than alongside it.
Why does any of this matter to ordinary investors? Consider private credit, which commands 58% of the non-stablecoin tokenized market. The traditional private credit world demands $5-10 million minimums and multi-year lockups. Hamilton Lane tokenized its senior credit fund and dropped the minimum to $20,000. On-chain securitization reportedly cuts operational costs by up to 97%. Real estate tells a similar story — platforms now allow investment in US rental properties starting at $50. Tokenization is not just digitizing existing assets; it is dismantling the velvet ropes around entire asset classes that were previously walled off from ordinary investors.
The stablecoin story is equally compelling, and perhaps more immediately consequential for everyday commerce. These digital dollars are emerging not as replacements for Visa and Mastercard but as a complementary settlement layer. Visa itself launched a stablecoin advisory practice and expanded USDC settlement capabilities, with stablecoin-linked card spending growing 460% year-over-year. Bloomberg projects stablecoins could handle a quarter of all cross-border payment flows by 2030 — a $55 trillion annual market where current settlement takes days and costs 3-6% in fees.
Here is a detail that rarely makes headlines: stablecoin issuers have quietly become the seventh-largest purchasers of US government debt. Their reserves, mandated to be held in dollars and short-term Treasuries, create a structural bid for government securities. If the stablecoin market reaches $1.6 trillion by 2030, that demand would rival mid-sized central banks.
But sobriety is warranted amid the enthusiasm. Secondary market liquidity for tokenized assets remains thin — most instruments are held to maturity rather than actively traded. The legal enforceability of on-chain ownership claims is unsettled across jurisdictions, which keeps pension funds and sovereign wealth funds largely on the sidelines. DeFi security breaches persist. Interoperability across competing blockchains fragments liquidity. And the much-cited comparison between stablecoin and Visa volumes is misleading: by some analyses, only about 10% of stablecoin transactions represent genuine economic activity, with the rest driven by trading bots and arbitrage.
There is a subtler risk too. The deepening entanglement between traditional finance and decentralized systems introduces new contagion channels that regulators are only beginning to map. The Terra/Luna collapse of 2022 demonstrated how stablecoin failure can cascade through interconnected protocols. As tokenized traditional assets — representing claims on real buildings, real loans, real government debt — enter these networks, the stakes grow proportionally.
What emerges from this landscape is that the most likely path forward is not revolution but selective, methodical transformation. Tokenized government securities and money market funds will continue their rapid ascent. Private credit and fund distribution will follow, drawn by demonstrable cost savings. Real estate and trade finance will move more slowly, hampered by legal complexity. And stablecoins will entrench themselves as a serious payment rail for cross-border commerce.
The decisive variable now is not technology — which is broadly adequate for current use cases — but regulatory follow-through and implementation. The window between the GENIUS Act’s enactment and its full implementation represents both opportunity and uncertainty. The firms building compliant infrastructure now, while maintaining flexibility to adapt as final rules materialize, are making what may prove the shrewdest bet in finance.
The question is no longer whether tokenization will reshape financial markets. It is how much, how fast, and who captures the value when it does.
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