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AI Transparency Notice
Bretalon Ltd, a company registered in England and Wales (company number 16253606), registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.
Last updated: 18 October 2026
How We Use Artificial Intelligence
Bretalon Ltd uses artificial intelligence (AI) throughout the research and drafting of the reports we publish. This notice explains how, so that readers can judge our reports on an informed basis. It is written with the transparency obligations in Article 50 of the EU AI Act (Regulation (EU) 2024/1689) in mind.
AI in Our Published Reports
Our reports are produced with an AI editorial system operated for us by our technology provider, PureTensor:
- Research compilation: gathering and summarising publicly available data, filings, statistics and news on the chosen topic
- Drafting: writing the draft report from the research brief, following our house editorial standards
- Verification assistance: cross-checking dates, figures, quotations and source attributions in the draft against the cited sources
- Illustration: generating the illustration that accompanies each report with an AI image model (such as Google Gemini, OpenAI or Stability AI image models). Illustrations are conceptual, not photographs, and should not be taken as factual depictions of real people, places or events; each report labels its illustration as AI-generated
Human Review and Editorial Responsibility
Nothing is published automatically. A person acting for Bretalon Ltd reviews every report and its illustration, and approves it before publication. Bretalon Ltd takes editorial responsibility for everything we publish under the “Bretalon Research” name.
Quality Control
Because AI systems can make mistakes or miss context when used without checks, we never publish raw, unreviewed AI output. Human review reduces, but cannot remove, the risk of errors or omissions. Factual statements draw on public sources, cited or linked where relevant, and analytical commentary on companies, securities and markets is our opinion based on those sources, as explained in our Report Disclaimer. If you spot an error, tell us at [email protected] and we will review and correct it where appropriate.
AI on This Website
- This website does not use an AI chatbot or virtual assistant
- We do not use AI for automated decision-making that produces legal or similarly significant effects on visitors
- We do not use AI to personalise content, target advertising or profile visitors
Updates
We review this notice as our editorial workflow, AI technology and the law, including the EU AI Act, develop. The “Last updated” date at the top shows when it was last revised.
Contact
Questions about our use of AI: [email protected].